A new candidates guide to running for office

June 2nd is the deadline for candidates to file for public office and August 8th is the date of Hawai’i’s primary election.

There will be at least 63 open seats in the Hawaii State House and Senate.

While political pundit types will count seats now held by incumbents as “occupied” and thus be inclined to say that the only “open” seats are those without an incumbent, the writers of our constitution clearly did not intend this to be the case.

Just because an individual is sitting in the seat does not mean they own it.

Competition is a good thing and our community benefits from “contested elections” that force incumbents and challengers alike to work for the community’s support and vote. Incumbents should be asked to explain their accomplishments and their lack of accomplishments. Challengers must explain and convince the voter of their ideas, energy, ability, and commitment.

This is the time when voters must ask the tough but obvious questions.

Is traffic better or worse than it was when the incumbent was first elected? What will the challenger do differently to address this long-neglected situation?

Is Housing more affordable or less affordable than it was when the incumbent was first elected? Again, what are the challenger’s ideas?

How often has the incumbent held community meetings to hear personally and directly the needs, thoughts, and concerns of the community? Note: A mailed survey, cookbooks, and fancy brochures do not replace a genuine community meeting.

Unfortunately too often there is no challenger to choose from. Too often the incumbent gets a free pass while the voter gets shortchanged.

Many good potential candidates sit on the sidelines often locked by indecision, not knowing where to begin or what it actually takes to be elected and to serve.

I’m writing today to tell you it’s not that complicated, and that our community needs you. I’m also writing to let you know that serving in public office can be incredibly fulfilling and does not have to be the so-called “thankless job” that many allude to.

The steps to running for election to public office are the same, regardless of what office you choose. The below is a somewhat oversimplification (but not really).

*Answer the question “Why are you running?”

*Assemble a small team of two or three volunteers who will help you manage your campaign – A treasurer accountant type who can help manage the campaign bookkeeping and a campaign manager type who you can consult with and bounce ideas off.

*File an “organizational report” with the campaign spending commission. This is required before you can raise or spend any money on a campaign.

*Open a bank account for the campaign

*Ask 20 friends to contribute $50 or more to your campaign. Note: If you can’t do this, you should stop now. While you don’t need a zillion dollars to run and win, you do need to raise money for basic campaign materials. A credible House or Council race will require at least $35,000 (yard signs, banners, mailers, brochures, t-shirts etc) but these funds are not needed immediately and if you’re a credible candidate, willing to do the work and willing to reach out to others for help – the funding support will follow.

*Design and print a postcard type “walking piece” and a campaign business card. Keep it simple. The first printing should be just a few hundred pieces, enough to get started.

*Head on down to the County Office of Elections and “pull papers”. These are the forms needed to actually file to run for office. Bring a diverse group of family and friends with you. Take pictures, issue a press release, post on social media. Celebrate the huge step you are taking. Get the buzz going.

*Start knocking on doors and handing out your campaign materials. Everywhere you go, every person you meet- give them your campaign card.

*Work with your campaign team. Analyze your district. Figure out what is important to the voters in your district.

*Listen to the voters. Don’t tell them what’s important to you until after you find out what’s important to them.

*Do not worry about having big events. Host one such event possibly just before election day but FOCUS ON THE BASICS – Hold signs in the morning and knock on doors in the afternoon. REPEAT. REPEAT. REPEAT.

*You must be willing to ask people for help. You must be able to ask people for money. If you believe in yourself and in the purpose and mission of your campaign, you should be able to enthusiastically share that message with people when you ask for their help, support, and money.

Be yourself. Have fun. Smile. Speak from the heart. Do your homework. Listen to people.

I suggest you start now. There is a lot of work to do.

About garyhooser

This blog represents my thoughts as an individual person and does not represent the official position of any organization I may be affiliated with. I presently serve now as a volunteer President of the Hawaii Alliance for Progressive Action (H.A.P.A.) www.hapahi.org I am also currently the Vice-Chair of the Democratic Party of Hawaii. In a past life, I was an elected member of the Kauai County Council, a Hawaii State Senator and Majority Leader and the Director of Environmental Quality Control for the State of Hawaii - in an even earlier incarnation I was an entrepreneur and small business owner. Yes, I am one of the luckiest guys on the planet. Please visit my web site AND sign up for my newsletter (unlike any email newsletter you have ever gotten, of that I am sure) - http://www.garyhooser.com/#four “Come to the edge.” “We can’t. We’re afraid.” “Come to the edge.” “We can’t. We will fall!” “Come to the edge.” And they came. And he pushed them. And they flew. - Christopher Logue (b.1926)
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