Testimony needed now to protect brand integrity for all Hawaii grown coffee

Aloha Friends, Family, and Supporters of Hawaii Grown Coffee – on all islands,

Urgent Action Alert – Your testimony is needed now to protect brand integrity for coffee grown on all islands.  Read background on the issue HERE The battle to preserve brand integrity and another excellent article printed in Civil Beat HERE Hawaii’s coffee blend law deceives consumers (Civil Beat)

Please help today (and no later than Tuesday at 4pm, January 28th) and submit testimony in support of HB1886 Relating to Coffee Labeling. This bill states that coffee cannot be labeled and sold in Hawai’i as a Hawaii Coffee Blend (or identified as any regional coffee – Kona or otherwise – grown in Hawai’i) – unless at least 51% of the coffee in the package is actually grown in the region specified on the label.

Further, HB1886 requires that the “non-Hawai’i grown” coffee also
be identified on the label so consumers are fully informed as to the product they are purchasing.

The hearing agenda and testimony instructions (scroll down) are contained within Hearing Notice that is linked HERE.  You may also read the bills etc on this link.

Please sign-in to submit testimony via the capitol testimony portal accessed via the hearing notice (best option), or email your testimony direct to AGRtestimony@capitol.hawaii.gov

*There are 4 bills relating to coffee that are on the agenda.  While HB1886 is the top priority, all are important.  If you are familiar with the issues, please also submit separate testimony in support of these other items.  All can be reviewed in detail on the Hearing Notice.

The hearing for HB1886 is scheduled for 8:30am Wednesday, January 29th, and testimony is due no later than 4pm Tuesday, January 28th.

It is okay to keep it very short; submitting any amount of testimony is better than nothing.  See sample testimony below.

Thank you for your time and willingness to help create positive change for our Hawai’i Farmers.

Note: It is important to put: “Testimony in strong support of HB1886” in the subject line.
*************************************************************

Sample Testimony 

Please use your own words and tell your own story if possible, and paraphrase at the minimum.  Do not simply cut and paste.

Dear Committee Chair Creagan and Members,

I am a (farmer, consumer, resident) and reside in (list your district – Kona, Kapaa, etc) testifying in strong support of HB1886 – Relating to Coffee Labeling. The current law says that blended coffee can be labeled “Kona Blend, Ka’u Blend, Maui Blend, Kauai Blend, Hilo Blend, etc” even if it has as little as 10% of the actual coffee grown in that region in it. The rest can be no-name coffee from anywhere around the world. The new law would require at least 51% of the coffee used be from the named region and the remainder of the coffee origin/origins be identified.

The reasons this is important are:

1. Misleading labeling is fraudulent – consumers should be able to trust the labeling.

2. Use of the name without requiring the content exploits the region and deprives farmers of income.

3. Low quality coffee is being sold under a prestigious name and results in lowering standards and damaging the brand.

The blenders, many owned by large mainland companies, strongly oppose this change because they are making a fortune selling cheap low-quality coffee as “Kona” or Ka’u” to unsuspecting customers. This would never be allowed for California Wine, Kentucky Bourbon, Idaho potatoes, Georgia peaches, Jamaican Blue Mountain coffee, or any number of products worldwide.

Hawai’i needs to step up and protect the brand integrity of its premier coffee brands that are grown throughout the islands. Thank you for your positive consideration and passage of HB1886.

Mahalo,

Name,
“who you are – farmer, coffee lover, business owner etc),
Town/District
**********************************************************************
Remember – All Hawaii Coffee Farmers Benfit From Passing a 51% Minimum Requirement for Blends!

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$13 in 2024 is not a “good first step”. It’s actually a step backward.

Anyone working 40 hours a week, deserves to earn a wage sufficient to provide a dry and safe place to sleep, 3 meals a day and basic health care.

Readers who do not agree with the above statement might as well stop right here. I acknowledge there are those who agree but differ on “the way to get there”. For you folks, I welcome the discussion and even more so welcome your tangible, specific suggestions on how in fact we “get there”.

The Hawaii Department of Business, Economic Development and Tourism (DEBDT) has determined that for a single person without children the hourly wage needed to simply “subsist” is approximately $17.50 per hour (plus or minus depending on the island, etc). Note this is the State of Hawaii’s official “subsistence wage” and includes no-frills whatsoever…just the basics of staying alive.

Hawaii has the second-highest homeless rate per capita in the entire United States.

Our current minimum wage sits at $10.10 per hour and nearly 50% of our residents live on the very edge of poverty.

Almost everyone is working two jobs or more, simply etching out a life devoid of the “extras” so many of us take for granted. Thank god we have our warm weather and beautiful natural environment to help get us through the days.

Recently, Hawaii House and Senate leaders, with the support of Gov. David Ige, announced a list of proposals intended to support Hawaii’s low income working families and those at the bottom end of the economic ladder.

With much fanfare, they announced as a “good first step” their plan to increase Hawaii’s minimum wage to $13 per hour by 2024.

Let’s do the math. In their own press release, the Legislature and the Governor talk of studies that show how single individuals and families are struggling to make $28,296/77,052 a year.

Unfortunately, the $13 an hour they propose by 2024 doesn’t actually add up to helping anyone get even to that lowest threshold. $13 an hour, 40 hours a week, 52 weeks a year add up to only $27,040. The inadequacy of the $13 per hour offer is even more apparent when you calculate the inflation which will accrue between now and 2024.

Remember, a subsistence wage NOW is $17.50 per hour and nearly half of our population lives on the edge of poverty.

And here we are listening to the magnanimous offer of $13 – in 2024.

A little historical context is also in order:

  • 90% of the legislators attending the press conference and the governor himself has in the past said publicly they supported at least $15 an hour.
  • The official position of the Democratic Party of Hawaii is in support of a $15 per hour minimum wage (and yes virtually 100% of the political leadership in Hawaii is a Democrat).
  • And the most recent “position” of the Hawaii Senate (via HB1191 SD2) was $15 per hour by 2023.

So no, $13 per hour in 2024 is not a “good first step”, unless of course, the intent is to step backward. And no, the “other elements of the package” (tax credits and housing initiatives) do not replace the basic need to pay people fair wages for a fair day’s work.

“A good first step” is allowing legislators to publicly vote on what a clear and strong majority have said they publicly support, which is at least $15 per hour.

An even better first step would be passing a measure that reaches the $17 target and includes annual cost of living increases. That is the step Hawaii’s working families need and the only step that will ensure they eventually achieve a true living wage.

My thought (and a perverse hope I suppose), is that the governor and the legislative leadership in the House and Senate, perhaps viewed their announcement as the start of a conversation only, and starting at $13 per hour is simply a negotiating position.

Small businesses that fear negative impacts from having to increase their workers’ wages need only look at the recent history in Hawaii for reassurance.

When Hawaii’s minimum wage was increased from $7.25 to $10.10, there were no increases in bankruptcy, no increases in unemployment and no increases in inflation (outside the normal trend).

It is well past the time that everyone in Hawaii who works 40 hours a week can afford a dry safe place to live, eat 3 meals a day, and go to the doctor when they are sick. Anything less is immoral and unacceptable.

HB2541 has now been passed by the House Labor/Finance committee’s at the unacceptable level of $13 per hour in 2024.

Even if you have already sent other emails in the past to your legislator and others, please join me in contacting your Hawaii Representative TODAY and share with him/her in a courteous and professional manner your thoughts on why $13 is not enough and encourage him them instead to put all Hawai’i on a solid path to a true living wage.

First published in The Garden Island Newspaper on January 22, 2020.

 

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Hawaii County Herbicide Ban – Update

Unfortunately, Councilmember Ashley Kierkiewicz one of the key votes needed and who was previously in support of Bill 101, “flipped” and voted against over-riding Mayor Kim’s veto – thus the attempt failed. Mayor Kim’s veto was not over-ridden and Monsanto and the Chemical industry won this round.

It seems beyond comprehension that when the American Academy of Pediatrics testifies in support of the veto override and Monsanto testifies in opposition – that Monsanto wins.

Please note they won this round only and there will be many, many more rounds.

For those who may feel dispirited by the outcome I offer this quote:

“Fate whispers to the warrior, ‘You cannot withstand the storm.’ The warrior whispers back, ‘I am the storm.’” Source Unknown.

I also encourage folks to commend and thank Bill 101’s primary introducer Councilmember Rebecca Villegas and those other 4 Councilmember’s who supported the override attempt.

The entire list and contact info is HERE and Below:

Those who support Bill 101 and the banning herbicides on Hawaii County parks, roads, facilities:

rebecca.villegas@hawaiicounty.gov (Bill 101 introducer and yes to override the veto)

maile.david@hawaiicounty.gov (Bill 101 supporter and yes to override the veto)

valerie.poindexter@hawaiicounty.gov (Bill 101 supporter and yes to override the veto)

karen.eoff@hawaiicounty.gov (Bill 101 supporter and yes to override the veto)

matt.kanealii-kleinfelder@hawaiicounty.gov (Bill 101 supporter and yes to override the veto)

Those who ultimately opposed Bill 101 and supported Mayor Kim’s veto:

aaron.chung@hawaiicounty.gov

sue.leeloy@hawaiicounty.gov

tim.richards@hawaiicounty.gov

ashley.kierkiewicz@hawaiicounty.gov (Councilmember Kierkiewicz was an initial yes vote and then “flipped” her vote and supported Mayor Kim’s veto)

I encourage all to email the Councilmembers your thoughts on this important issue.

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The top 5 reasons not to vote (sarcasm intended)​

1) My vote will not matter as my demographic represent the “fringe” and make up less than 20% of all voters. Most elections are won or lost by less than 10% so why should I get involved? #getrealthengetalife

2) Exercising the right and the opportunity to help select those who control natural resource protection, social justice protections and taxing authority would be irresponsible and only further empower the bad guys. #yathink? #doyouthink? #Idonothinkyoubethinking

3) There is no-one to vote for so why should I bother to get involved and either run for office myself or find someone else to run? It sounds like a lot of work. It’s much easier to stay home, complain about the system and brag about how I don’t vote and thus not part of the system. #winner #notwinner #loserbydefinition

4) The system in place is corrupt and by not participating I will help defeat it and replace it with something that does not require voting but which I cannot quite define or articulate at the moment. #what?

5) It’s easier to simply rage against the machine and not vote. Participating in government takes work and requires a long term commitment to take responsibility for the outcome. #nottrueyestrue

You can probably tell by now that it pains me to hear the “I don’t vote and I’m proud of it” crowd struggle to justify their position. Actually, it makes me angry, and sad – both.

Many from across all Hawai’i are increasingly involved in making positive change happen at the grassroots level. I sincerely thank all for making the personal sacrifices of time, energy and money to make their voices heard, loud and clear – from Hilo to Hanalei.

Please now take that next step. Register to vote, find a candidate to support and then throw your energy into making systemic change – from the inside.

We need both inside and outside strategies, and there is no reason that one should preclude the other.

Our government, whether we like it or not, controls via law, rule and regulation – the protection of our natural resources, the amount of personal freedom we enjoy and the amount of money we have in our pockets.

At the end of the day, the government decides who are the haves, who are the have nots and who if anyone is in between. The people we elect have the power to decide which of our mountain streams should live or die, to accept or not accept the chemical contamination of our drinking water and to allocate our public resources to foreign corporations or not.

A single legislator can make a difference, certainly at the state and county level.

I have seen up close and personal the power of a single vote.  I have witnessed a single strong voice willing to speak truth to power sway the entire vote on critical legislative issues – resulting in the protection of our fragile natural resources.

Those individuals who do put people and the planet first and who are willing to serve in public office need and deserve to have our support and our vote.

Please if you are not registered, I implore upon you to do so today. It’s easy, just visit https://olvr.hawaii.gov/

If you are already registered, please spread the message to family and friends, then find a candidate to help or run for office yourself.

We must engage the system, push-back against the bad and help lead and create a better government and a better planet, for all.

girl crossed fingers
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The death of democracy – and 3 action steps to take NOW at the local level

No time for chit chat – For those interested in personal stuff such as pictures of my family or my dog Maximus Aurelius “Max”, please scroll down to the bottom.  If you want to know about me, you can visit http://www.garyhooser.com

Frankly, there are too many bad things happening and too many things each of us need to do NOW to make meaningful change happen. The planet is burning and people are dying.

Please take the time to “click-through” the below links, read and take action. The change we need will happen only when we collectively take ownership and responsibility for our government.

“If you do not take an interest in the affairs of your government, then you are doomed to live under the rule of fools.” Plato

International – Waiting for the other shoe to drop: This past Friday President Trump ordered the assassination of a high ranking representative of an independent sovereign nation (Iran). I get it that General Qassem Soleimani was a very bad actor, but assassination is a war crime as defined by many international agreements. A U.S. executive order has also been in place since 1976 forbidding the U.S. from carrying out political assassinations. READ Was the drone attack on Iranian general an assassination?  President Trump needs to be removed from office by whatever legal means possible, as soon as is possible.

National – A deep dive into the death of western democracies  Read: This is how a society dies by Umair Haque The reading is a bit dense but is thought-provoking and worth the time.

“People who are made to live right at the edge must battle each other for self-preservationSuch a society has to eat through whatever public goods and social systems it has, just to survive…Society melts down…, as ever-increasing poverty brings hate, violence, fear, and rage with it. Trust erodes, democracy corrodes, social bonds are torn apart, and the only norms left are Darwinian-fascist ones: the strong survive, and the weak must perish…”

Think global and act local – This is the only real way to maintain sanity and hope.  We must fight back and WIN.  The reason I write and send out these emails is that I believe we here in Hawaii can win and set an example for the rest of the world – no hyperbole – no exaggeration.  But it takes work and it takes all of us chipping in. Here are three things I need to ask your help with today – PLEASE

  1. Oahu friends – Join FACE, RaiseUP, PHI, Living Wage Hawaii and many others at 4:30pm this Wednesday, January 8th at the State Capitol Rotunda in support of increasing Hawaii’s minimum wage to $17 per hour.  PLEASE TAKE THE TIME – YOUR PHYSICAL PRESENCE IS IMPORTANT Read more at Raise Up Hawaii
  2. Big Island Ohana – Ditto in support of over-riding Mayor Kim’s veto of Bill 101 banning herbicides on County property!  Please take the time to physically be there @ 9am on Wednesday, January 8th, in the Hilo Chambers. More info on Bill 101 and the current status is HERE at Greener Hawaii
  3. Kauai friends and family – Please comment on the application for a long-term lease (65 years) of the waters from Wai`ale`ale and Waikoko Streams, all comments must be filed by midnight Tuesday, January 7, 2020.  Submit comments to DLNR’s Ian Hirokawa Ian.c.hirokawa@hawaii.gov and copies to SSFM International, Inc. (Consultant), jschefel@ssfm.com; and Kaua’i Island Utility Cooperative (Applicant), dhuff@joulegroup.com  There has never been an EIS for the Wai`ale`ale and Waikoko (Blue hole) diversions. When water is diverted for commercial use from streams, HRS 171-58 requires and EIS and DLNR should accept nothing less from Kauai Island Utility Coop.  READ Draft EA HERE Bottom line for me: The water taken must be limited to the minimum needed by KIUC, the lease period should not exceed 10-year increments AND sufficient water must always remain in the stream to maintain the ecological health of the stream. Main point – Please demand a full Environmental Impact Statement (EIS) be completed!

FINALLY – After you have done your reading and taken the action steps listed above – Please think about the upcoming 2020 elections from a local state and county perspective.  We need qualified candidates who support a living wage, who know the importance of protecting our streams, and who will put people and the planet first. Interested candidates should Contact the HAPA Kuleana Academy (2020 dates are forthcoming) and consider applying for the next session.  Candidates are also welcome to contact me directly if they have questions or need more information.

We also need to register our friends and family to vote which you can easily do HERE https://olvr.hawaii.gov

Read from my blog – “Turning Marchers Into Voters” https://garyhooser.blog/2019/11/06/turning-marchers-into-voters-learning-from-the-revolution-of-54/

Please know that I get that the above is a lot to digest in a single email and that 24 hours or even 48 hours is a short fuse and more notice would be much better.  I get it…and am doing the best I can.  So please, just do the same if you can – hang in there with me and let’s do this.

Sincerely yours,

Gary Hooser
http://www.garyhooser.com

NOTE: If you receive this email from a friend and are not on my regular email list – Please consider subscribing HERE.

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My public policy wish for the holidays – bring a little more joy and tangible purchasing power to low income working people

My wish for the holidays is that public policy advocates, individuals and organizations from across the state join together in requesting that the Hawaii state legislature, upon the opening of the 2020 legislative session – reconvene the conference committee for HB1191 SD2, and promptly pass a strong minimum wage bill.

There has been plenty of time during the past 6 months for the House/Senate Conferees to come to an agreement.

The community should not be forced to go through the entire dog and pony show again, only to wind up at the same place.

The steps needed are simple and straightforward:

1. Legislative leadership must convene the existing House/Senate conference committee for HB1191 SD2 – increasing Hawaii’s minimum wage to $15 by 2023
2. The committee should then remove the “business/health/tax credit” component and delink this aspect of the legislation from the minimum wage increase component. This “benefit to business” component is a separate issue and should be treated separately, and not used as an albatross around the necks of low income workers to further delay increasing the minimum wage
3. The Committee should then amend HB1191 SD2 to include an annual cost of living adjustment plus (COLA+), modest additional annual increases to keep up with inflation “plus”, until eventually over time the minimum wage will equal a living wage.
4. The Committee should then pass such a bill forward for a full vote on the floor of the House and Senate – prior to January 31, 2020.

Anyone who works 40 hours per week, deserves to earn a wage sufficient to provide a dry safe place to live, 3 meals a day, and basic health care.

Hawaii has the highest per capita rate of homelessness in the nation. Nearly 50% of our residents live in or near poverty.

The Department of Business and Economic Development and Tourism (DBEDT), says a single individual without children needs to earn at least $17.50 per hour just to subsist. Hawaii’s minimum wage sits now at only $10.10.

While minimum wage workers get nothing, legislators will get their raises as will the governor, the lieutenant governor and many other high-ranking government officials.

Business is booming also for just about everyone else. Tourism is at an all time high with visitor-counts at historic levels.

The economic forecast for the future is more of the same. According to the 4th Quarter 2019 QSER released by DBEDT on November 19, 2019, “Hawaii’s economy is expected to continue positive growth in 2019 and 2020. This outlook is based on the most recent developments in the national and global economies, the performance of Hawaii’s tourism industry, labor market conditions, and the growth of personal income and tax revenues.”

It seems everyone is doing better and making more money except for low income workers, whose wages are at best, flat.

Small businesses that fear negative impacts from having to increase their workers wages need only look at the recent history in Hawaii for reassurance.

When Hawaii’s minimum wage was increased from $7.25 to $10.10, nothing bad happened. There were no increases in bankruptcy, no increases in unemployment and no increases in inflation (outside the normal trend).

It is well past the time that minimum wage workers also share in the economic growth, the rest of Hawaii is benefiting from.

A strong majority of legislators including their leadership have in the past stated publicly and in writing their support for increasing Hawaii’s minimum wage to at least a $15 per hour.

These legislators should be given the opportunity to vote publicly for something they all profess to support.

Please join me in calling upon the legislature to do the right thing, and do it in January.

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What does the President of the United States have in common with a Kaua’i Councilmember? Choices and accountability -national/local commonalities

The top of mind issue for those who follow policy and politics nationally is the pending impeachment of the President of the United States.

Locally, the issue most are talking about is the indictment and forthcoming trial of Councilmember Arthur Brun.

While the impeachment of the “leader of the free world” could literally rock the planet both domestically and internationally, a potential felony conviction for a Kaua’i councilmember impacts only the affairs of tiny Kaua’i County.

Depending on what action or inaction is taken or not taken by the Kaua’i County Council, a local impeachment action could also develop here.

On one hand there is no comparison, on the other and in a very sad way there are many similarities.

Neither individual has been convicted of any crime but both clearly have conducted themselves in a manner that is at the minimum unseemly and in clear violation of the public trust.

Neither has publicly denied the actions they have been accused of.

Trump has admitted to withholding funding from the Ukraine government while at the same time pressing them to investigate his political rival. His “defense” seems to boil down to “attacking the process” – accusing the majority in Congress of picking on him unfairly (a witch-hunt).

While Brun has not publicly admitted fleeing from law enforcement and striking a police officer with his car, he also has not denied the crimes for which he has been accused. It appears his “defense” at least accordingly to newspaper reports, will also be based on “attacking the process” – technicalities surrounding alleged conflicts with the prosecutors office.

Attack the accuser and ignore their own misdeeds, seems to be a popular strategy among politicians who run afoul of the law.

Neither Trump nor Brun appear willing to resign from their seats. Neither has made a public apology or expressed any regrets or remorse for their actions.

Both deserve their day in court but neither deserve the public’s sympathy.

Trump has admitted his actions and believes they were “perfect” and that he has done nothing wrong.

Kaua’i residents deserve to hear from Brun. If he is innocent of the charges and did not flee from the police, striking an officer in the process – then he should state this publicly. If he intends to plead not guilty and claim he didn’t do it, then he should say so.

However if Councilmember Brun is unable to deny the fundamental accusations and his intent is to “beat the charges on a technicality”, (which he is perfectly entitled to do) then he should resign his seat on the Kaua’i Council.

While some may claim differently, Bruns colleagues on the Council have a responsibility to take action. As Vice-Chair of the Public Safety Committee, Brun holds a position of legislative and budgetary authority over the Kaua’i Police Department and the Prosecutors Office. At the minimum he should not be serving on this committee.

The political awkwardness of taking action to acknowledge and deal with this situation is not sufficient reason for the Council to ignore it.

A majority of Councilmembers led by the Council Chair need to confront this issue and have a public discussion that includes Councilmember Brun.

It is in the public’s interest that they do so.

If he states publicly that he is not guilty of the actions for which he is being charged, then perhaps simply stepping off the Public Safety Committee is sufficient action at the present to preserve the public trust.

However if the Councilmember is unable to state that he did not flee from the Kaua’i police striking one officer in the process, his resignation from the Council is necessary and appropriate.

As to Trump. Unfortunately, he also will not resign. Everyone knows that he was literally attempting to bribe a foreign country to get them to interfere in our election for his own personal benefit- yet far too many make excuses to look the other way.

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2 – 55 second audio messages on increasing Hawaii’s minimum wage. . Listen, take action and share!

Please listen to these two 55 second audio messages on increasing Hawaii’s minimum wage, and then take action!

Pass HB1191 today and put Hawaii workers on a path to a living wage

Nearly 50% of Hawaii residents live either in, or on the edge of poverty

Please call TODAY (and prior to 12/23)
Senate President Ron Kouchi
phone: 808-586-6030
senkouchi@capitol.hawaii.gov

House Speaker Scott Saiki
Phone 808-586-6100
E-Mail: repsaiki@Capitol.hawaii.gov

Then call or email your own district legislators and tell them (respectfully) to convene the conference committee for HB1191 in January, amend the measure as may be necessary and increase Hawaii’s minimum wage to at least $15 with further gradual increases annually to keep up with inflation and eventually reach a true living wage.

Find contact for all legislators here:

All Senators
https://www.capitol.hawaii.gov/members/legislators.aspx?chamber=S

All House Members
https://www.capitol.hawaii.gov/members/legislators.aspx?chamber=H

Final note: The above two 55 second audio messages are intended to possibly be converted to radio spots and further combined with video for use as 60 second television ads, and/or of course for distribution on social media – depending on the availability of funding. Please help if you can by making a secure online contribution to the Hawaii Alliance for Progressive Action (HAPA) by December 22 if possible so we can begin distribution of this message by January 1, 2020. Contributions of any amount, from $17 to $1,700 or more are welcome and tax deductible. https://www.hapahi.org/donate

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Lowering the cost of living & supporting agriculture – a twofer

Politicians and lawmakers often lay the blame for their perceived impotence on the nature of dealing with “complex issues and intractable challenges”.

This is kind of true, but not really.

Many if not most of our state’s most serious challenges, can be resolved or at least greatly alleviated, with literally the stroke of a pen.

Some small changes to current policy could have huge beneficial effects, with many solutions costing zero not zillions of dollars.

Most of the issues and their proposed solutions have been around for decades, debated, studied, and deferred, ad nauseam.

Changes in “public policy” can often be made with zero impacts on the state budget. Simply changing tax policy, by reducing the amount of taxes now paid by local residents and increasing the taxes paid by absentee owners, foreign investors, very high-income individuals and visitors is one tangible example.

With the stroke of a pen our state legislature could lower the cost of living, for all of us who live here.

But to find a majority in the House and the Senate with the common purpose and drive needed to actually stroke that pen, is another story.

Of course with every action done by the legislature, someone’s ox is gored. In the case of lowering the taxes of local residents while increasing taxes on the wealthy and elite, the wealthy and elite will scream very loud.

There are few policy initiatives that will make everyone happy. In this case, making positive changes to help local residents is our priority. The fear-mongering by those who will pay more though will be palpable, and big business and big money will align in opposition.

“We could do this but…”. There is always a “but” standing in the way of progress. There is always fear of the unknown, and there are always excuses for the inaction.

One would think that if politicians could lower the cost of living for hard-working local residents AND increase food self-sufficiency while supporting local agriculture – they would be tripping over themselves to make it happen.

It’s only complicated for those who want it to be complicated. Trust me on this, it’s not.

With the stroke of a pen, the legislature could remove the 4.5% General Excise Tax (GET), including County surcharge, on fresh non-processed food and long-term rents. Voila! The effective cost of living for local residents is significantly reduced, PLUS the market for fresh locally grown food is increased.

That’s fresh non-processed food. We are not talking fast food, canned food, boxed food or restaurant food. You get the picture- fresh, healthy, and hopefully locally grown food, is what we are talking.

And long-term rents mean long term rents and NOT short-term vacation rentals.

Ideally, but yes it does now get more complicated – the GET could be removed from other “essential” items such as toilet paper, diapers, soap, toothpaste and other personal hygiene products.

And those minuscule but important tax credits that currently apply to low income working people? Those need to remain as well. No bait and switch to the detriment of the 48%, please.

The “lost income” to the state could be made up by a modest increase to the GET on all other non-essential items.

Hawaii has 1,400,000 permanent residents, 48% of whom are one paycheck away from being on the streets. 10,000,000 tourists are expected to visit Hawaii next year. Our visitors and others who can well afford it, need to pay a larger share of the GET, and local residents need to pay less.

Think about it as a public policy “twofer” – food and economic justice via the stroke of a pen.

What a day that would be. Imagine a legislature that lowered the cost of living for local residents, and helped our small farmers – all in a single legislative session.

It’s doable you know. We are not talking pie in the sky, fantasy type make-believe policy. This could be real and could be done in a single year – if a majority in the legislature wanted it.

Gary Hooser

Subscribe to my policy and politics newsletter and get regular “action alerts” here: http://garyhooser.com/#four

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Food Fight – The battle to preserve brand integrity

Recently, the Kona Coffee Farmers Association (KCFA) approached me about helping them with legislative advocacy. The core issue is one of preserving “brand integrity” which is hugely important to all agricultural products grown in Hawaii – so naturally, I said yes.

While conducting my initial due diligence, I’ve discovered that just about anyone can slap a label on a product that implies the product was grown in Hawaii, when in fact it may not contain any Hawaii grown contents whatsoever.

At the local supermarket, I found “Hawaiian Hazelnut Flavor Coffee – 100% Arabica”. In fine print on the back of the package were the words: “Does not contain Hawaiian grown coffee.”

On a nearby shelf was another bag of coffee loudly proclaiming its Kona roots, as a “Kona blend” with only 10% of the coffee in the bag actually being grown in Kona. The label gives no clue as to where the other 90% is from. Still other bags of coffee declared they were “roasted in Hawaii”, but yet contained no coffee actually grown in Hawaii.

On other shelves, I find instant Idaho mashed potatoes and clear labeling indicating the Idaho Potato state-required registered trademark. And in the wine section, I discover that a Napa Valley “blend” must contain at least 85% wine from grapes that were actually grown in Napa Valley.

Idaho protects the brand integrity of its famous potatoes:
“All persons doing business in the state of Idaho are required to disclose the growing area of origin upon all potato containers in accordance with this rule…Private brands or labels of containers that reference an Idaho location or geographical feature, or otherwise attempt to imply directly or indirectly that a container of potatoes contains potatoes grown in Idaho when in fact such is not the case are prohibited…”Idaho Code

California also protects by law the “brand integrity” of their wines:
“To be designated as a “California” wine, 100% of the grapes used in the wine must be grown in that state. To bear a viticultural area designation such as “Napa,” “Sonoma,” or “El Dorado County,” 85% or more of the grapes used must be grown in the designated area.” Avvo Legal Guide

The preservation of brand integrity is essential in order for small farmers to prosper in Hawaii. While local consumption is critical to provide base markets for local farmers, the true gravy for small farmers resides in the sale of high-value niche agricultural products – to visitors and for export.

Brand integrity ensures both consumers and farmers are protected. Maintaining and enhancing the quality of the product and thus the price-point and marketability of that product, are essential to ensuring profitability.

Whether it be Kona coffee, Maui coffee, Ka’u coffee, Kauai coffee or coffee grown in other Hawaii geographical locations, or any number of food and drink items whose marketing is based on locally grown agricultural products – preserving brand integrity is essential.

The Kona Coffee Farmers Association (KCFA) will once again be leading the effort during the 2020 state legislative session to strengthen Hawaii’s coffee labeling laws. It is with great enthusiasm that I offer them my help and assistance as their legislative consultant and yes, their lobbyist.

Our goal is to form a coalition of farmers large and small from all islands and from all coffee growing areas who share the common goal of preserving that hard-earned and well deserved, “geographic brand identity”. We invite all farmers whether you grow coffee, chocolate, vanilla, onions, lavender, papaya, macadamia nuts, pineapple, hemp or any Hawaii agricultural product – to join in our effort as well.

To be successful during the 2020 legislative session means starting now.

There are three things you can do today that will help tremendously.

1) Send an email or make a call to your state legislator (House and Senate) and let them know that brand integrity and the passage of a 51% minimum threshold for coffee blenders are critically important to you. Contact info is at https://www.capitol.hawaii.gov

2) Write a “letter to the editor” supporting the preservation of brand integrity and the 51% minimum threshold for coffee blenders.

3) Pass the word! Contact other farmers AND consumers and ask them to join us in the effort.

If you want to get more involved but not sure how, please email me at GaryLHooser@gmail.com

Thank you in advance for your help and support. This is a just cause and winning helps not only our coffee farming friends but is a strong step toward preserving brand integrity for all of Hawaii’s niche and value-added locally grown products.

Note: If you are willing to send in supporting testimony to legislative committees, please send me your email address and you will receive alerts as to when testimony is needed–beginning in January or early February.

 

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